Valentine's Day | G-SHOCK

The campaign for G-SHOCK LATAM revolved around a raffle for watches from the metal line.

The visual language adopted references the classic Valentine's Day cliché, with the use of elements such as hearts and vintage pink tones that evoke romance and affection. However, these symbols were contrasted with materials such as torn and crumpled paper, inspired by stop motion techniques, giving it a nostalgic and artisanal aesthetic. Unusual colors for the date, such as military green and black — taken directly from the watch models — were incorporated to reinforce the robustness and identity of G-SHOCK, creating an intentional contrast between delicacy and resistance.